7/27/2023 0 Comments 18titans 1.08Gawker sites have been instrumental in defining writing for the web, orienting it toward profit, opinion, and celebrity. Gawker has launched local versions of its sites in Brazil, Hungary, and the United Kingdom, with plans to expand into India and China as well. In 2013, Gawker expected to bring in about 10% of its revenue from e-commerce, through links in articles to items to purchase. In 2010, its focus shifted from pageviews to unique visitors in an effort to emphasize new readers and original reporting. Gawker’s advertising revenue and audience consistently grew for several years beginning in 2007 after remaining stagnant for about two years. Gawker Media is one of the most popular blog networks on the web and has been estimated as the most valuable. Gawker had about 120 full-time staffers across its blogs in 2014, with plans to expand to 150 by the end of the year. Jezebel and Kotaku receive the most comments. Gawker drew about 105 million unique monthly visitors across its network as of 2014. Gawker Media’s largest sites were Gizmodo and Lifehacker, with an estimated monthly global reach of over 6 million each as of May 2011, according to Quantcast. The company quickly expanded into a network of subject-specific blogs, including the sports blog Deadspin, the gaming blog Kotaku, and the science fiction blog io9. The company’s flagship blog, Gawker, was founded later that year as a New York media and gossip blog. Gawker Media was founded in 2002 by Denton, a Financial Times veteran, with the gadget blog Gizmodo. Gawker Media is a New York-based network of blogs founded and owned by Nick Denton.
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